In the podcast Behind the startups | by YETI our founder and CEO André Schult is the first guest of the season. The conversation focuses on the founder’s perspective: how to keep going despite setbacks, where the limits of automation lie, how to win your first customer, and what makes a good leadership style. André shares insights into our beginnings and the journey from a start-up to a provider of the self-learning machine operator assistant MADDOX. Listen now.